PERSONIFI, LP. PRIVACY POLICY

Personifi knows that you care about how your personal information is used and shared, and we take your privacy seriously. Please read the following to learn more about our privacy policy. By using our services or results or visiting our website (all of which is referred to in this policy as services), you acknowledge that you accept the practices and policies outlined in this Privacy Policy.

WHAT DOES THIS PRIVACY POLICY COVER?

This Privacy Policy covers Personifis treatment of three types of information: (1) personally identifiable information, such as your name, address, telephone number, credit card number, email address and other information that could be used to identify you as an individual ("Personal Information"); (2) automatically collected information such as website surfing patterns, interactions between you and websites, buying patterns, and other information about how you use the Internet that does not identify you as an individual, but may identify the websites you visit, domain names, IP addresses and other Internet interactions (Internet Usage Information); and (3) statistical, aggregate and summary information generated from Personal Information, Internet Usage Information and other information that does not identify you as an individual (Aggregate Information).

HOW DOES PERSONIFI USE PERSONAL INFORMATION?

Personifi collects Personal Information only from its customers, and only for the purpose of providing them with the services that we offer. This includes all information that you enter on our website or as part of registering and using our services and results. This would include (but not be limited to) your name, contact information (both online and in the real world), and credit card information. This Personal Information about our customers is an integral part of our business. By using our services, you agree that we may collect and use the information to provide the services and collect our fees. You also give us permission to provide this Personal Information to third parties that we contract with to provide the services, including, without limitation, credit card processing and collection agencies. We also use your email address (and, if necessary, other contact information) to send you results and invoices relating to the services you use, and may send you occasional updates about new services and features that we offer.

Except as stated, we do not use your Personal Information for any other purposes and will not rent or sell your Personal Information to anyone. Your Personal Information is protected by your username and password for your privacy and security. You need ensure that all access to your account and Personal Information is authorized by selecting and protecting your password appropriately and limiting access to your computer and browser by signing off after you have finished accessing your account.

If you believe that we have improperly collected, stored or used your Personal Information please contact us immediately so that we can make the appropriate corrections.

HOW DOES PERSONIFI USE INTERNET USAGE INFORMATION?

We collect Internet Usage Information as part of the services we offer. The recommendations and website classifications and other results that we provide are based on Internet Usage Information collected from our customers and their users. As part of the services, you will provide us with access to user websites for the purpose of classifying and making recommendations suitable for those users; it is your responsibility, as the customer, to secure any permission or consent needed from those users consistent with this Privacy Policy and the terms and conditions for the services. Mechanisms used to collect Internet Usage Information include, but are not limited to, cookies, IP address collection, beacons, gifs, pixels, and other scripts and traffic management tools. Much of this information is generated automatically through use of the services. We collect, store and use this Internet Usage Information to maximize the value of the results we provide to customers. It is a function of how our services work that the more Internet Usage Information we have from any sources or customers the better the results (that is, the more accurate the classifications and recommendations) for each customer. Also, we may provide Internet Usage Information to third parties to help us provide and improve our services.

HOW DOES PERSONIFI USE AGGREGATE INFORMATION?

We collect and generate Aggregate Information from our services and from how Personal and Internet Usage Information are provided to us. Aggregate information is of a statistical or summary nature. No personal identifiers are a part of Aggregate Information. We use Aggregate Information to improve our services, and track how our services are being used. We may provide Aggregate Information to third parties for a variety of purposes including, but not limited to, publicity, financial, and promotional uses.

ANYTHING ELSE I SHOULD KNOW?

Business Transfers: In some cases, we may choose to buy or sell assets. In these types of transactions, customer information is typically one of the business assets that is transferred. Moreover, if Personifi, or substantially all of its assets were acquired, customer information would be one of the assets that is transferred or acquired by a third party. You acknowledge that such transfers may occur, and that any acquiror of Personifi may continue to use Personal, Internet Usage and Aggregate Information as set forth in this policy.

Protection of Personifi and Others: We may release Personal, Internet Usage and Aggregate Information when we believe in good faith that release is necessary to comply with that law; enforce or apply our conditions of use and other agreements; or protect the rights, property, or safety of Personifi, our employees, our users, or others. This includes exchanging information with other companies and organizations for fraud protection and credit risk reduction. Changes to the Privacy Policy: Personifi may amend this Privacy Policy from time to time. Use of information we collect now is subject to the Privacy Policy in effect at the time such information is collected. If we make changes in the way we use information, we will notify you by posting an announcement on our website.

Questions: If you have any questions or concerns regarding privacy at Personifi site, please send us a detailed message to contact@personifi.com. We will make every effort to resolve your concerns.