As a component of Personifi's targeting and optimization suite, Personifi provides highly granular and accurate contextual classification and tagging of pages. Mobile providers use Personifi's classification solutions to:
- Provide the ad sales force with on-line reporting of the specific pages and sites within their networks that relate to any specified topic.
- Tag pages with page-level contextual tags that drive contextual advertising offerings.
- Tag pages with page-level contextual tags that enable behavioral targeting offerings.
Because Personifi's classification system is highly scalable and completely automatic, real-time classifications are performed at the page-level, increasing accuracy of categorization.
Personifi's contextual classification engine works by analyzing each page for the presence of over 2 million words and word combinations, and using this analysis to categorize and/or tag pages into over 200,000 hierarchical categories. The system is continually and automatically updated to so that new terms are classified into the correct categories.
Personifi's contextual engine is also flexible, so that if fewer or specific categories are preferred in order to map to existing systems that is easily accomplished. Personifi's engine is quickly adaptable to the languages of the world's major economies.
For more information, please contact us via email or call 817 259 2509.
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