| Personifi's uniquely powerful ad optimization solution observes all available behavioral, contextual, demographic and other data to determine the most effective ad for each impression.
Unlike many optimization solutions, Personifi's optimization incorporates predictive capabilities which leverage learning from earlier campaigns, eliminating the need to waste impressions at the outset of a campaign.
By observing all available data (including behavioral, demographic, contextual, transactional, and more if available), Personifi allows mobile providers to gain a more complete understanding of users' characteristics and behavior patterns.
Personifi leverages this understanding to deliver the most relevant ads to individual users at the optimal times. Ad recommendations are continually optimized in real time based on observed behaviors and responses.
Benefits to publishers and ad networks include:
- Higher Click Through Rates (CTR) and Conversion Rates (CPA)
- Increased CPMs - Transform Low Value Run-Of-Site Placements Into High Value Targeted Opportunities
- Low Incremental Hardware Costs
- Low Ongoing Administration Costs
- Scalability to Handle the Highest Traffic Sites on the Web
Personifi's optimization solution can work independently or in conjunction with your existing ad server.
For more information, please contact us via email or call 817 259 2509. | 
