Personifi provides a suite of powerful, easy-to-implement targeting solutions that enable web publishers to maximize advertising revenue and traffic.
Our ad targeting solutions include:
- Classification
Automated page classification and tagging.
Enables targeting of ads, content, and promotions.
- Contextual Targeting
Accurately matches ads to the context of individual pages
Enables creation of customized, page-level contextual channels that meet the needs of individual campaigns and advertisers.
- Behavioral Targeting
Accurately matches ads to the demonstrated interests of individual users
Enables creation of customized, behavioral channels that meet the needs of individual campaigns and advertisers.
- Optimization
Observes all available contextual, behavioral, demographic, and other data to determine the most effective ad to present.
Excellent solution for maximizing revenue from CPC, CPA, and other performance driven campaigns.
In addition, Personifi’s content personalization solution allows web publishers to present the most relevant content to each individual user, improving the user experience while increasing page views and user loyalty.
Our solutions are provided on a hosted basis, and work both independently and with existing ad serving solutions and ad networks.
For more information, please contact us via email or call 817 259 2509. | 
